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Working Vision

visionThis Working Vision explains the various elements of the 50-year vision that the Willamette Valley Livability Forum proposes as a guide for the choices made today.

The Legacy We Seek to Create, a chapter in the Choices for the Future Report includes a description of a future that is consistent with the 50-year vision created by the Forum.

As we approach the 21st Century, the Willamette Valley is at a crossroads. A host of emerging trends and issues challenge our core values and way of life. Without question, we face significant change in the future. How we shape such change is a matter of our own choosing. We offer a vision for the Valley in the year 2050 to help guide such choices...

People

In our vision, the people of the Willamette Valley live here not just by chance, but by choice. They have a strong sense of stewardship for the Valley, its physical environment, and renowned quality of life. The Valley's diverse communities and peoples are connected not only by a common geography, but also by certain shared values and a sense of place. Residents take great pride in their communities, neighborhoods, and schools as safe, healthy, vibrant places where children can learn, grow, and thrive. They work openly and collaboratively to resolve conflicts and to find innovative solutions to common regional and local problems.

Place

In our vision, the Willamette Valley's identity is rooted in a sense of place defined by the Willamette River and its tributaries, and framed by distant views of the Cascade Mountains and Coast Range. Valley communities are connected by a green and beautiful landscape with distinct cities and towns, working farms and forests, open spaces, rivers, and natural areas. The Valley's natural systems provide clean air and water that serve critical human needs and support biological diversity. Community livability is enhanced through the thoughtful integration of the built and natural environments, and through good design.

Prosperity

In our vision, Willamette Valley residents have ample opportunities to achieve a desired standard of living and to enhance their personal well-being. A quality educational system produces a well-educated and skilled workforce, while a sustainable regional economy provides good jobs. Valley residents are committed to balancing material rewards with family, civic, and cultural values. They recognize that quality of life, livable communities, and a sustainable environment are essential elements of economic prosperity.

These concepts represent the foundation of the Willamette Valley Livability Forum's overall vision for the future and are reflected in six vision elements: land use, transportation, water/environment, economy, community, and decision making. We believe these ideas are consistent with the legacy we have inherited, as well as the legacy we seek to create, and will help guide our decisions and actions well into the 21st century. Building a shared vision for the future means that these and other ideas must be discussed, tested, and refined. We invite all residents of the Willamette Valley to join us in this task.

Land Use

Core Vision

In the year 2050, the Willamette Valley is a beautiful place to live. Its cities, towns and rural areas compose a network of distinct, well-defined, livable communities, that are diverse in character and identity. Valley cities and towns are efficient in their use of land. They have vibrant downtowns and mixed-use business districts, productive industrial and employment centers, and quality neighborhoods, all linked by a variety of transportation options, parks and greenspaces. Strong land use planning and design enable and encourage more residents to live closer to where they work, shop, and play, helping to preserve a rural landscape of working farms and forests, open spaces, rivers, and natural areas.

Guiding Principles for the Future

  • Active growth management through strong land use planning
  • Land use plans guided by state-wide goals, and regional and local community visions
  • Design and development practices that meet community needs and standards
  • Land use patterns that support a balanced transportation system
  • Infill, redevelopment, and mixed-use development to promote more efficient use of land
  • Innovative, well-designed, attractive, affordable housing
  • A variety of housing types and densities in every community
  • Affordable housing options in every community
  • Efficient and adequate public facilities and services
  • Integration of parks, greenspaces, riparian areas, and other natural resources with the built environment
  • Protection of air, water, and other natural resources inside and outside urban areas
  • Protection of agricultural and forest lands

Transportation

Core Vision

In the year 2050, the Willamette Valley is linked by a balanced, interconnected transportation system that provides a range of convenient, accessible transportation choices, and supports the safe, efficient movement of people and goods within and between communities. This system incorporates land use planning, community design, demand and access management, and new technologies to effectively reduce congestion, preserve community character, and enhance Valley livability.

Guiding Principles for the Future

  • Adequate funding for all transportation modes in and between communities
  • Transportation pricing mechanisms that support public objectives
  • Safe and efficient highway system
  • Enhanced, innovative, accessible and well-used transit systems, including bus, light rail, and Valley high-speed rail
  • Mixed-use, transit-oriented development within cities
  • Pedestrian- and bicycle-friendly environments in cities and neighborhoods
  • Increased telecommuting
  • A transportation system that avoids or minimizes negative impacts on environmental quality

Water/Environment

Core Vision

In the year 2050, the Willamette Valley is a rich, biologically diverse natural environment, nourished by a network of rivers, streams, and aquifers clean enough to be sources of drinking water, safe enough to fish and swim, and healthy enough to sustain thriving populations of native fish, wildlife, and plants. Air and water quality throughout the Valley are excellent, and water quantities are sufficient to sustain the Valley's communities, economy, and natural resource systems.

Guiding Principles for the Future

  • Conservation and sound watershed management as the primary means of ensuring adequate water supplies
  • Protection of existing and future sources of drinking water, including groundwater and aquifers
  • Avoiding or minimizing point and non-point sources of pollution through land use and transportation planning
  • Retention, restoration, and enhancement of wetlands and riparian areas
  • Floodplain protection, enhancement, and management for natural functions and values and for human health and safety
  • Active regional and local watershed analysis, management, and monitoring
  • Sustainable, environmentally sound development practices
  • Integration of land use and transportation planning with natural resource protection
  • Community-wide participation and responsibility for restoring watershed health
  • Meeting or exceeding all state and federal air and water quality standards

Economy

Core Vision

In the year 2050, the Willamette Valley supports a dynamic and resilient economy. A well-trained and educated workforce is the backbone of and catalyst in creating a diversified economic base. This economy provides employment opportunities and well-paying jobs, which enables residents to achieve a high quality of life and a level of prosperity that is in harmony with community values and the natural environment.

Guiding Principles for the Future

  • Business and educational partnerships in workforce development
  • Post-secondary and higher education that is affordable and available to Valley residents
  • Coordinated regional investment strategy for economic development and public infrastructure
  • Business involvement in regional quality of life issues
  • Incentives for business investments that support community values
  • Valley quality of life as a prime factor in attracting business investment
  • Diversified, globally oriented, value-added economic base

Community

Core Vision

In the year 2050, the Willamette Valley is home to a diverse people who are connected by a common geography and certain shared values. Valley residents take great pride in working together to build distinctive, caring communities with open, safe, and secure neighborhoods, affordable housing, quality education, available social services, accessible parks, natural areas and recreational opportunities, and a healthy environment. Valley communities are close-knit, but not closed off. They are friendly places that bring people together, where neighbors know and help one another.

Guiding Principles for the Future

  • Community-based partnerships
  • Active citizen involvement in community affairs and public safety
  • Investment in children and families
  • Access to a wide range of quality educational opportunities
  • Investment in schools and education
  • Support for cultural and ethnic diversity
  • Opportunities for involvement in arts and culture

Decision Making

Core Vision

In the year 2050, Willamette Valley citizens are guided by a spirit of regional vision, thinking, and planning that results in local action. Practical solutions to valley-wide issues and problems are collaboratively developed through intergovernmental cooperation and action, informed public and private sector dialogue, and broad, inclusive, and timely involvement of Valley citizens.

Guiding Principles for the Future

  • A shared regional vision for the Valley and active citizen support for its achievement
  • State commitment and support for regional problem solving and decision making
  • Valley-wide coordination among governmental units, including federal agencies
  • Public/private partnerships and non-partisan approaches to problem solving
  • Urban/rural dialogue on shared issues and concerns
  • Investment in civic infrastructure to promote citizen involvement in decision making
  • Promotion of education for better citizenship and leadership
  • Promotion of youth involvement in Valley civic life
  • Valley-wide decisions based on concepts of sustainability
  • Foresight in government (tracking trends, setting goals, evaluating outcomes)

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